7 months ago
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1 Google/Ipsos, AR, AU, BR, CA, CL, CO, FR, DE, IN, ID, IT, JP, KR, MX, NL, PE, PH, PO, SG, ES, SW, TW, TH, U.K., U.S., Global Consumer Journeys, online survey, online shoppers 18+, n=19,573 online purchasers, n=11,835 online purchasers who used 5+ touchpoints, Dec. 2024.
2 Google-commissioned Ipsos Holiday Shopping Study, online survey, n=8,465 Americans 18+ who conducted holiday shopping activities in the past two days, Oct. 10, 2024–Jan. 8, 2025.
3 Google Internal Data, May 2025–Aug. 2025.
4 Google-commissioned TransUnion MMM Meta-Analysis & Synergy Simulations of Search + YT vs. All Other Media in Aggregate, U.S., 796 retail models, Q1 2022–Q4 2024.