8 months ago
117
Anne Marie Nelson-Bogle
VP of Ads Marketing YouTube
1 Nielsen MMM meta-analysis commissioned by Google, measured Google AI-powered YouTube ads, spanned 53,153 campaigns over 104 weeks from food, beverages, restaurants, home and personal care, retail, branded apparel and durables, and telecommunications verticals between 2022 and 2024, ROAS defined as incremental sales per dollar spent, 2024.
2 YouTube Data, Jan. 1, 2024–Dec. 11, 2024.
3 Google/Kantar, U.S., Future of Video, n=1,001 YouTube viewers, n=2,160 weekly video viewers 18–64, competitive set includes nine market competitors: linear TV, Netflix, Disney+, Amazon Prime Video, Max, Facebook, Instagram, TikTok, and Snapchat, Jan. 28, 2025–Feb. 10, 2025.