The Human Side of Digital Transformation

A decade ago, few could have predicted how quickly technology would reshape the world. Conversational AI, cloud computing, and data-driven decision-making have transformed entire industries. For insurance companies, keeping up is not simply about modernization. It is about survival, relevance, and preparing clients for a future that is arriving faster than anyone expected.

At Galicia Seguros, one of Argentina’s leading insurance companies, the responsibility of guiding this transformation rests with Martin Kasanetz. With more than 25 years in the field, he has witnessed the evolution of technology firsthand. Today, as Chief Information Officer, he oversees everything from development and infrastructure to cybersecurity, enterprise architecture, product delivery, and application support. But behind the title lies a story of steady growth, resilience, and a passion for building teams that thrive under change.

Kasanetz’s career began humbly in technical support. From there, he moved into development, where curiosity and persistence pushed him forward. Each role became a stepping stone: team leader, head of development, and eventually CIO. Along the way, he worked on international insurance projects, experiences that gave him a global perspective and taught him how to build high-performing teams capable of tackling complex challenges.

Leading in technology is never without obstacles. Kasanetz has shaped his own approach through four guiding practices. He begins with listening, not only to executives but to people across the company, learning their realities and weaving those insights into a shared vision of transformation. From there, he enforces a disciplined approach to priorities, focusing only on initiatives that improve the customer experience, simplify operations, or strengthen the company’s technology. The next step is building a culture of learning and resilience. For him, mistakes are not failures but lessons, and vulnerability is not weakness but a way to build trust. Finally, he emphasizes collaboration. By exchanging ideas with peers and sharing experiences, he avoids becoming trapped in technical detail and instead draws on collective intelligence to move forward.

“Technological innovation in the Latin American insurance industry has the potential to bring insurance to millions of people who are currently underinsured or entirely excluded,” he explains. For Kasanetz, this is a mission. He sees innovation as a way to break away from rigid, outdated systems and replace them with agile, personalized solutions that meet people where they are.

  ​Technological innovation in the Latin American insurance industry has the potential to bring insurance to millions of people who are currently underinsured or entirely excluded 

That vision carries enormous potential. Insuring millions means processing billions of data points. With the right technology, that data can be transformed into real-time insights, preventing fraud, improving customer service, and cutting through the bureaucracy that has long defined the industry. To him, the true value of technology lies not in its sophistication but in its ability to simplify lives and deliver trust.

Inside Galicia Seguros, this philosophy takes shape in the way the company builds solutions. Every initiative starts with a close look at the customer journey. The goal is always to anticipate needs, simplify experiences, and build trust. Legacy systems are not discarded but reimagined, adapted to work with open, scalable platforms that integrate seamlessly with new ecosystems. Teams are encouraged to co-create with users, experiment through rapid prototyping, and validate ideas early, ensuring that each solution delivers meaningful value.

When asked what advice he offers to the next generation, Kasanetz is quick to respond. “Do not fall in love with technology,” he says. “Fall in love with the problem.” Technology changes. It evolves, and eventually it becomes obsolete. What endures are the skills to solve problems, the curiosity to keep learning, the humility to ask for help, and the courage to own mistakes. For him, success is not built alone. It is built together.