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1 Google/BCG, Global Measurement Survey, U.S., n=648 senior marketing analytics professionals with an annual ad spend of >$500,000, Jan. 27, 2025–Feb. 15, 2025.
2, 4 Google/BCG, AI Path to Excellence, Global, N=2,135, marketing AI decision-makers/influencers at small to large companies, Sept. 2024.
3 Google/BCG, AI Path to Excellence, Global, N=2,129, marketing AI decision-makers/influencers at small to large companies, Aug. 2024.
5 Google/BCG, Global Measurement Survey, U.S., n=567 senior marketing analytics professionals with an annual ad spend of >$500,000, Jan. 27, 2025–Feb. 15, 2025.
6, 7 Google/BCG, Path to AI Excellence, Global, N=2,135, marketing AI decision-makers/influencers at small to large companies, Sept. 2024.
8 Google/BCG, AI Path to Excellence, Global, N=198 companies with more than four critical capabilities vs. N=1,937 companies with less than four critical capabilities, marketing AI decision-makers/influencers at small to large companies, Sept. 2024.