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1 YouTube Data, Global, Jan. 27, 2024–Jan. 26, 2025.
2 Google Data, Global, April 17, 2024–April 15, 2025.
3 Google/Material, U.S., Role of Video in Shopping Journey, N=2,420 online survey of Americans 18+ who used an online video platform to shop, Aug. 2023–Sept. 2023.
4 Traackr, U.S., 2025 Influencer Marketing Impact Report, n=1,000 U.S. individuals surveyed, competitive set includes Facebook, Instagram, Reddit, Snapchat, TikTok, and X, Sept. 2024.
5 Google/Kantar, U.S., Future of Video, n=1,001 YouTube viewers, n=2,160 weekly video viewers 18–64, competitive set includes nine market competitors: linear TV, Netflix, Disney+, Amazon Prime Video, Max, Facebook, Instagram, TikTok, and Snapchat, Jan. 28, 2025–Feb. 10, 2025.
6 Google/Material, U.S., Role of Video in Shopping Journey, N=2,420 online survey, Americans 18+ who used an online video platform to shop, Aug. 2023–Sept. 2023.
7 Google/Ipsos, AU, BR, CA, FR, DE, MX, U.K., U.S., Holiday Shopping Study, online survey, consumers 18+ who reported holiday shopping occasions in the past two days, shopping occasions: purchases used YouTube (n=9,103) vs. did not use YouTube (n=6,423), Oct. 2024–Jan. 2025.