8 months ago
114
1 Google-commissioned Ipsos Holiday Shopping Study, U.S., online survey, consumers 18+ who conducted holiday shopping activities in the past two days, purchase occasions 2023 (n=15,311) vs. 2024 (n=16,467), Oct. 10, 2024–Jan. 8, 2025.
2 Google-commissioned Ipsos Consumer Continuous Study, U.S., n=1,003 online consumers 18+, June 9, 2025–June 16, 2025.
3 Google-commissioned Ipsos Consumer Continuous Study, U.S., n=647 online consumers 18+ who shopped for the holidays, Jan. 6, 2025–Jan. 9, 2025.
4 Google/Measure Protocol, Consumer Journey Analysis, U.S., online consumers 18+, n=370 Android users, Oct. 24, 2024–Nov. 6, 2024.
5 Google-commissioned Ipsos Holiday Shopping Study, U.S., online survey, n=8,045 Americans 18+ who conducted holiday shopping activities in the past two days, Oct. 2023–Jan. 2024.
6 Google-commissioned Ipsos Consumer Continuous Study, U.S., n=670 online consumers 18+ who plan to shop for the holidays, June 9, 2025–June 13, 2025.
7 Google-commissioned Ipsos Consumer Continuous Study, U.S., n=1,003 online consumers 18+, June 4, 2025–June 10, 2025.
8, 9 Google-commissioned Ipsos Consumer Continuous Study, U.S., n=1,003 online consumers 18+ per market, June 4, 2025–June 10, 2025.
10 Traackr, U.S., Influencer Marketing Impact Report, n = 1,000 U.S. individuals surveyed in Sept. 2024, competitive set includes Facebook, Instagram, Reddit, Snapchat, TikTok, and X, 2025.
11 Google/Ipsos, BR, FR, DE, IT, JP, U.K., U.S., Video and Social Ad Impact Study, online survey, n=13,328 online users 18–54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, Twitter, Snapchat), July 2023–Aug. 2023.
12 Google-commissioned Ipsos Holiday Shopping Study, U.S., online survey, n=8,465 Americans 18+ who conducted holiday shopping activities in the past two days, n=10,187 in-store purchase occasions, Oct.10, 2024–Jan. 8, 2025.