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1, 2 Google Internal Data, April 2025.
3 Google Internal Data, April 1, 2025.
4, 9, 10, 11 Google/Kantar, Future of Video, U.S., n=1,001 YouTube viewers, n=2,160 weekly video viewers 18–64, competitive set includes nine market competitors: linear TV, Netflix, Disney+, Amazon Prime Video, Max, Facebook, Instagram, TikTok, and Snapchat, Jan. 28, 2025–Feb. 10, 2025.
5 Google/Material, Power of YouTube Shorts, U.S, 2024, n=1,800, ages 13–54 and watch YouTube Shorts at least once a month, field dates: Nov. 7, 2023–Nov. 22, 2023.
6, 7 Google-commissioned Ipsos Consumer Continuous Study, U.S., n=1,003 online consumers 18+ per market, June 4, 2025–June 10, 2025.
8 Google/Kantar, Future of Video, U.S., n=2,160 weekly video viewers 18–64, competitive set includes nine market competitors: linear TV, Netflix, Disney+, Amazon Prime Video, Max, Facebook, Instagram, TikTok, and Snapchat, Jan. 28, 2025–Feb. 10, 2025.
12 Google/Measure Protocol, Consumer Journey Analysis, U.S., online consumers 18+, n=370 Android users, Oct. 24, 2024–Nov. 6, 2024.
13 Google/Ipsos, Holiday Shopping Study, U.S., online survey, consumers 18+ who reported holiday shopping occasions in the past two days, made a purchse yesterday, and used YouTube (n=2,749) vs. did not use YouTube (n=1,966), Oct. 2024–Jan. 2025.