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1 Google/Measure Protocol, U.S., Consumer Journey Analysis, online consumers 18+, n=370 Android users, Oct. 24, 2024–Nov. 6, 2024.
2 Google/Ipsos, U.S., Vertical Consumer Journeys, online survey, adults 18+, n=2,556 in-market or past-month local service purchasers, in-market or past-6-month enrollees/registrants for education, or in-market for financial products who used Google properties (Google Search, YouTube, Google Maps, Waze, and/or Gemini), July 2025.
3 Google-commissioned TransUnion MMM Meta-Analysis & Synergy Simulations of YT + Search vs. All Other Media in Aggregate, U.S., 4,046 auto, consumer electronics, CPG, finance, retail, and travel models, Q1 2022–Q4 2024.
4 Google/Ipsos, U.S., Vertical Consumer Journeys, online survey, adults 18+, n=1,878 in-market or past-month local service purchasers, in-market or past-6-month enrollees/registrants for education, or in-market for financial products who encountered AI Overview in search results while engaging with category content, July 2025.