6 months ago
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1 Google/Ipsos, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, consumers 18+ who reported holiday shopping occasions in the past two days, Gen Z n=6,770, millennials n=12,609, Gen X n=10,425, boomers n=6,941, Oct. 2024–Jan. 2025.
2 YouTube Internal Data, across all YouTube services, as of Dec. 2024.
3 Nielsen, The Gauge Report, Feb. 2023–Jan. 2025.
4 Google/Material, Role of Video in Shopping Journey, U.S., online survey, N=2,420 Americans 18+ who used an online video platform to shop, Aug. 2023–Sept. 2023.
5 Google/Kantar, Future of Video, U.S., n=2,160 weekly video viewers 18–64, competitive set includes nine market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Max, Facebook, Instagram, TikTok, Snapchat, Jan. 28, 2025–Feb. 10, 2025.