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1 Google/Kantar, U.S., Future of Video, n=1,001 YouTube viewers, n=2,160 weekly video viewers 18–64, competitive set includes nine market competitors: linear TV, Netflix, Disney+, Amazon Prime Video, Max, Facebook, Instagram, TikTok, and Snapchat, Jan. 28, 2025–Feb. 10, 2025.
2 Google/Ipsos, BR, FR, DE, IT, JP, U.K., U.S., Video & Social Ad Impact Study, online survey, n=13,328 online users 18–54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, Twitter, Snapchat), July 2023–August 2023.
3 Google Internal Data, Lens growth, April 2024 to end of April 2025. Google Internal Data, visuals searches, Jan. 2025-May 2025.
4 Google Internal Data, April 2025.