Ask Ralph: Where style meets AI—a new era of conversational commerce

Over the past fewer years, AI has seamlessly woven itself into the cloth of our regular routines, transforming the ways we entree accusation and signifier our lives. From intelligent hunt engines to virtual assistants that assistance america program trips, AI is down the effortless convenience we present expect.

It’s besides transforming the mode we shop. Increasingly, we’re embracing AI buying tools that much easy assistance america find products. But that’s conscionable the commencement of what conversational commerce tin do. Just similar consumers privation successful store, online they’re seeking recommendations that bespeak their consciousness of idiosyncratic style.

Enter Ask Ralph, a caller AI-powered styling companion that not lone helps with merchandise find but besides inspires consumers with Ralph Lauren’s unsocial and iconic instrumentality connected style.

Ask Ralph: A benignant companion powered by AI

Ask Ralph is simply a conversational AI buying acquisition built connected Azure OpenAI and disposable successful the Ralph Lauren app successful the US. You tin interact with Ask Ralph conscionable similar you would a stylist successful a Ralph Lauren store by asking simple, conversational questions oregon utilizing prompts to find the cleanable look for immoderate occasion.

Whether you’re refreshing your wardrobe for autumn oregon wondering what to deterioration to a performance successful the park, Ask Ralph responds with curated, afloat stylized, visually displayed, and shoppable outfits from crossed the Polo Ralph Lauren brand, tailored to your unsocial prompts.

The delight of conversational commerce

Ask Ralph is portion of a broader movement—one wherever AI doesn’t conscionable assist, it inspires.

Using earthy language, Ask Ralph interprets open-ended prompts, asks clarifying questions, and delivers beautifully visualized outfit recommendations that are tailored to your query—all based connected Ralph Lauren’s real-time disposable inventory.

Built for the future, grounded successful legacy

For astir 60 years, Ralph Lauren has been a pioneer successful creating transportive and cinematic retail experiences. Twenty-five years ago, Microsoft and Ralph Lauren teamed up to motorboat 1 of fashion’s archetypal e-commerce platforms, mounting an manufacture standard—and now, together, we are again redefining the buying acquisition with Ask Ralph.

As Naveen Seshadri, Ralph Lauren’s Chief Digital Officer, shared successful a caller interview, “At Ralph Lauren, our absorption is ever connected the consumer. We harness innovative technologies to make an elevated, personalized acquisition that draws customers into Ralph’s iconic satellite astatine each interaction. The motorboat of Ask Ralph is simply a continuation of that commitment.”

To perceive much from Naveen connected the imaginativeness down Ask Ralph, ticker the Ralph Lauren lawsuit video.

Agentic AI: The caller frontier

Ask Ralph is powered by Azure’s agentic AI capabilities—intelligent systems that plan, reason, and act. These agents are transforming retail by enabling immersive, personalized experiences astatine scale.

“At Ralph Lauren, our absorption is ever connected the consumer. We harness innovative technologies to make an elevated, personalized acquisition that draws customers into Ralph’s iconic satellite astatine each interaction. The motorboat of Ask Ralph is simply a continuation of that commitment.”

—Naveen Seshadri, Chief Digital Officer astatine Ralph Lauren

Confidence, creativity, connection

At its heart, Ask Ralph is astir inspiration. It’s astir helping radical find caller ways to explicit their idiosyncratic style.

This is conscionable the opening for Ask Ralph, which volition proceed to germinate with caller features and offerings to connection an adjacent much personalized experience, arsenic good arsenic grow crossed markets, platforms, and further Ralph Lauren brands.

With Azure AI, retailers person the powerfulness to physique immersive, intelligent buying experiences that scale, adapt, and inspire. Whether you’re looking to personalize lawsuit journeys, optimize inventory, oregon empower your workforce, Microsoft’s AI level is acceptable to assistance you innovate with confidence.

Join america for an AI.deation workshop to research however agentic AI tin elevate your business—from conception to production. Let’s co-create the aboriginal of retail, 1 speech astatine a time.

Learn more

• Read the press merchandise connected Microsoft News.  
• Learn much astir Ask Ralph and download the app connected the Ralph Lauren site.
• Read the afloat Ralph Lauren lawsuit story.